Responsive Email Templates

With an updated brand, the Water Research Foundation's four email newsletters were ready to be updated. Including myself, three members of the communications and marketing (CM) team researched best practices for email marketing. Based on this research, I created several design options, which the entire CM team vetted. Once a final option was selected for each, I wrote the code for them, ensuring that they were all optimized for mobile.

Screen shots of the two main emails are shown below, live versions of each can be accessed from the following links:

• Water Current, a montly curation of news
• Research on Tap, announcing new product availabilty
• Webcast Announcements, sometimes announcing a series
• News Splash, press releases and special announcements for members